[Official Website] Dōgo Reborn Project

The original animation "Hi no Tori, the Phoenix: Dōgo Onsen Chapter"

got a million views in total.

The original animation "Hi no Tori, the Phoenix: Dōgo Onsen Chapter" produced by Tezuka Productions to promote the Dōgo Reborn Project got a million views in total (Trailer, Prologue - Episode 1, and Episode 2). A local government's promotion video is generally considered successful if it gets 10 thousand views. Furthermore, "Hi no Tori, the Phoenix: Dōgo Onsen Chapter" has been short-listed for The 9th Visual Tourism Award (Japan Tourism Agency Commissioner's Award) at the international short film festival "Short Shorts Film Festival & Asia 2020" which will kick off on September 16th, 2020.

Prologue "Ōkuninushi and Sukunahikona," Episode 1 "Prince Shōtoku's Visit"

Ōkuninushi and Sukunahikona

Prince Umayado

In the story, it says that the Phoenix appears in historical events and myths relating to Dōgo Onsen. Transcending time and space and whenever Dōgo Onsen reaches its turning point, the Phoenix shows the way. A wide range of people can appreciate it and enjoy learning about the legend of the Tamanoishi in the prologue and the legend of Prince Shōtoku's visit in A.D. 596 in Episode 1.
©Tezuka Productions / City of Matsuyama 2020

Episode 2 "Shiki and Sōseki"

Mayor Isaniwa and Master Carpenter Sakamoto

Shiki Masaoka

Prologue and Episode 1 take place in the mythical age and the Asuka era, and then, Episode 2 takes place in the Meiji era. The Dōgo Onsen Honkan today was renovated in year 27 of the Meiji era by the first mayor of Dōgo Yunomachi, Yukiya Isaniwa. In the following year, Sōseki Natsume visited Shiki Masaoka in Matsuyama and together, they stopped by the Dōgo Onsen Honkan. This is a well-known historical fact. This story is of the firm friendship between the two pioneers in Japanese modern literature and the Phoenix who watches over them.
©Tezuka Productions / City of Matsuyama 2020

Episode 3 "And to the Future" which is set in the future is now in production.

The fantastic world where the people who take care of Dōgo Onsen in various eras travel through time by the Phoenix's power and come to the present day is portrayed on the Dōgo Onsen Honkan's art wrap. In Episode 3, that world of fantasy will be animated. Ippen Shōnin, a great man from Dōgo, holds the key to the time-travel. Actor Itsuji Itao will voice Ippen Shōnin, who preached a doctrine of salvation to common people in an unconventional way.

We are excited to bring you "Hi no Tori, the Phoenix: Dōgo Onsen Chapter" Episode 3.

The Dōgo Onsen Honkan is currently under repairs to preserve the building. While repairs are being done, it's still open and you can enjoy 100 % natural hot water of Dōgo Onsen

Dōgo Onsen, the famous hot spring with 3,000 years of history
The stone bathing rooms adorned with Tobe porcelain panel paintings and the baths with their large column-shaped water spouts called yugama are representative of the Dōgo Onsen Honkan's unique appeal.